Suchita SalwanGood Companies Reward People. Great Companies Reward Teams.Thats it. Thats the post.Apr 14Apr 14
Suchita SalwanReflections on Life Post AcquisitionIn September of 2022, LBB the company I founded & led (still lead) was acquired by Nykaa. You can read more about my decision making…Mar 241Mar 241
Suchita Salwansmol thoughts: On ConfidenceOne assumes confidence is what you project when you’re certain of being right. On the contrary, I’ve found myself to be most confident when…Feb 11Feb 11
Suchita SalwanFrameworks, Metrics & Math: For Content & Brand MarketingYour 101 on content and brand marketingNov 14, 2023Nov 14, 2023
Suchita SalwanSmol Thoughts: On Average, Good & Great MarketersNo one cares about your opinion. Give ‘em your point of view.May 14, 2023May 14, 2023
Suchita SalwanBloom Where You Are Planted, & 33 More Things I’ve Learnt at 33I’ve never been a fan of birthdays. In fact, the only reason I look forward to my birthday is because I’ve built a tradition around…Mar 12, 20232Mar 12, 20232
Suchita Salwansmol thoughts: premium use-cases > premium customersA pursuit better than ‘premium customers’ is building for use cases/triggers/occasions that command premiumisation of customers’ choicesMar 5, 2023Mar 5, 2023
Suchita Salwansmol thoughts: Eventually, Poor Domain Knowledge Catches UpThere’s the popular saying- fake it till you make it. This mantra works well to bolster confidence and kick ones imposter syndrome to the…Feb 20, 2023Feb 20, 2023
Suchita SalwanSmol Thoughts: On Personal BrandThere are ample incompetent people with great public personal brands. Ironically, the more popular these guys get- and if they don’t solve…Jan 7, 2023Jan 7, 2023
Suchita SalwanThings I’ve Learnt & Re-Learnt In 2022Reflections on wins, losses, challenges and conquests from this yearDec 18, 2022Dec 18, 2022
