Suchita SalwanGood Companies Reward People. Great Companies Reward Teams.Thats it. Thats the post.1 min read·Apr 14, 2024----
Suchita SalwanReflections on Life Post AcquisitionIn September of 2022, LBB the company I founded & led (still lead) was acquired by Nykaa. You can read more about my decision making…4 min read·Mar 24, 2024----
Suchita Salwansmol thoughts: On ConfidenceOne assumes confidence is what you project when you’re certain of being right. On the contrary, I’ve found myself to be most confident when…1 min read·Feb 11, 2024----
Suchita SalwanFrameworks, Metrics & Math: For Content & Brand MarketingYour 101 on content and brand marketing5 min read·Nov 14, 2023----
Suchita SalwanSmol Thoughts: On Average, Good & Great MarketersNo one cares about your opinion. Give ‘em your point of view.1 min read·May 14, 2023----
Suchita SalwanBloom Where You Are Planted, & 33 More Things I’ve Learnt at 33I’ve never been a fan of birthdays. In fact, the only reason I look forward to my birthday is because I’ve built a tradition around…4 min read·Mar 12, 2023--2--2
Suchita Salwansmol thoughts: premium use-cases > premium customersA pursuit better than ‘premium customers’ is building for use cases/triggers/occasions that command premiumisation of customers’ choices2 min read·Mar 5, 2023----
Suchita Salwansmol thoughts: Eventually, Poor Domain Knowledge Catches UpThere’s the popular saying- fake it till you make it. This mantra works well to bolster confidence and kick ones imposter syndrome to the…2 min read·Feb 20, 2023----
Suchita SalwanSmol Thoughts: On Personal BrandThere are ample incompetent people with great public personal brands. Ironically, the more popular these guys get- and if they don’t solve…1 min read·Jan 7, 2023----
Suchita SalwanThings I’ve Learnt & Re-Learnt In 2022Reflections on wins, losses, challenges and conquests from this year4 min read·Dec 18, 2022----