I’ve never been a fan of birthdays. In fact, the only reason I look forward to my birthday is because I’ve built a tradition around smashing the daylights out of a khoi bag/pinãta on it (great way to release any amount of frustration.) This year’s a little different. I’m turning…

I often hear (and have used) ‘premium customers’ as a way of describing the audience/customers of ‘premium’-seeming consumer brands and products. In these cases, premium customers is used as a proxy for saying ‘customers who have the discretionary income, taste and prowess to spend on premium priced goods.’ When we…

There’s the popular saying- fake it till you make it. This mantra works well to bolster confidence and kick ones imposter syndrome to the side. …

There are ample incompetent people with great public personal brands. Ironically, the more popular these guys get- and if they don’t solve for their incompetence as their popularity swells- the more their private reputation suffers. There are ample extremely brilliant people with non-existent public personal brands, but with a very strong privately held reputation. Your personal brand doesn’t matter if you have a lack-lustre and/or conflicting privately held reputation.

2022’s been… a year. Work-wise, it’s been a fantastic year for my startup, LBB (Little Black Book)- the biggest milestone being our successful acquisition by Nykaa (India’s premier omni-channel lifestyle commerce business), as their first consumer tech bet! Our integration’s been exciting, and we’ve seen stellar user and revenue growth…

When I was in college, which was about 12–13 years ago, the career advice we got was- “You’ll have to work round the clock, grind your teeth, give up indulgences, and focus only on your career.” This advice was unequivocally handed out on TV Shows, lifestyle pages of newspapers, and…

2010 to 2015 were the golden years of Facebook. Especially if you were a publisher or in the content business. This is the era of Buzzfeed, Tasty, Huffington Post, Refinery29, Vice, Mashable and peak Gawker. …

The older I get, the more (actually) successful (not ‘Twitter successful’) entrepreneurs I meet, the more I believe in building quietly. Building in public is a slippery slope towards building for public, for applause. And that’s the last place you want to end up as an entrepreneur. Building quietly doesn’t…

You can (and should) hate that some of your peers and co-workers are passively sexist, how that fresh-outta-b-school cocky little kid thinks he’s smarter than you. How your company policies don’t favour working mums, how the working world’s ecosystem is designed only for men to succeed. How you need to…