Jun 22Two Cents: Solving For DiscoveryBack when LBB started, terms like ‘recommendation’, ‘discovery’ weren’t used by ecosystem players apart from us. Cut to 3 years later, everyone — in content and/or ecommerce — has become a discovery app. But calling yourself a discovery app and delivering on discovery are two very different things. The fact…Tech4 min read
Jun 21Two Cents: What’s Next in Beauty?A conversation with a founder who runs an early stage startup had me thinking about what would I bet on in beauty. From the outside, BPC (beauty & personal care) seems crowded. For every Ordinary there’s a Minimalist. Onion hair oil and shampoo which was a Mamaearth invention of sorts…Beauty Business2 min read
Apr 17Learning Through CollectivesI’ve always loved meeting and interacting with new people. It’s been the fastest way for me to learn new things, stress-test my assumptions and open my mind’s eye to new perspectives. About 2 years ago, I started formalising and documenting these interactions through a couple of “learning collectives” as I…Productivity3 min read
Jan 23WIP: Re-thinking “Product Market Fit”The term PMF or Product Market Fit is used rather loosely in discussing and deliberating customer resonance. What’s interesting about this term is the genesis and use of this started largely with and for technology companies back in the 2000s. …Product Market Fit2 min read
Jan 15How To Take Feedback (Without Taking It Personally)I used to be terrible at taking feedback in my first couple of years of starting up. Good, constructive or negative, I’d immediately jump the gun and sit and analyse and overanalyse everything that was said to me, and I’d react very quickly. Thankfully, that adage of ‘older and wiser’…Personal Growth4 min read
Published in From LBB·Dec 23, 2021On 2021: Back To Winning At Things That MatterWhat a difference a year can make! 2019: We were fresh off our Series A, doubled down on our commitment to contextual and discovery-led commerce by enabling on-platform transactions (quite simply, users could now start buying directly from brands and businesses recommended on LBB), worked on a series of excellent…Startup Lessons5 min read
Sep 7, 2021On Decentralised ECommerce, & How We’re Building LBBMost large EComm players- be it in electronics, FMCG, BPC, Food Delivery- have essentially been built around optimising for aggregation (within category constraints) on single, stand-alone large platforms. Category constraints = some categories are more likely to have fewer brands and options for customers than others. For eg. Food Delivery…Ecommerce5 min read
Sep 6, 20215 Ways in Which Influencers & Creators Can Diversify Their Revenue StreamsAt LBB, we’ve worked with over 10,000 creators and influencers on User Generated Content on our app, brand campaigns for ourselves for our partner brands, and a plethora of community & commerce campaigns too. We’ve leveraged influencers and creators to create content in categories where we may not have expertise…Influencers4 min read
Aug 9, 2021Single biggest lesson from Nykaa? Focus on Job To Be DoneI’ve been talking about Nykaa A LOT, especially over the past few weeks. …Marketplaces3 min read
Jun 3, 2021Content, Commerce, Community, & The E-Commerce In BetweenTL;DR: > Don’t think in clickbait > Models don’t change; but what makes new e-commerce companies interesting is how they’re innovating ‘How They Sell’ and/or ‘To Whom they sell’ and /or their Supply Strategy (refer: Step 1) > Also, let’s make this collaborative! Disagree with a point? Have another point…Startup7 min read
